Oh, heavens, we already do.
Did you not notice, before attacking the PM for being boring? Do you really think interesting, as in a PM obsessed with his own flair and charisma, is what people want to see right now?
Even Anna Wintour gets it. Sort of:
Before she headed to the New York runway shows, fashion kingmaker Anna Wintour--dressed in taupe Manolo Blahnik boots, a Carolina Herrera sheath dress, and a tweed coat with a large fur collar draped over her shoulders--sat down in her office, with a perfect fresh bouquet on the desk, at Condé Nast's midtown Manhattan headquarters and discussed why "value" is in and "too Dubai" is out.