This may be the end of his career, and that would be a damn fine lesson in polical cynicism. He's getting off lightly because people are not really shining a light on what it says about the man who wants to lead the nation.
It says he really didn't know anything about the people involved. It says he doesn't watch or know anything about Rove, or Belinda, and is generally out of touch. Not a mortal sin in itself. It also says he's had no interest at all in the tragedy of Rove and Belinda, and her battle over many years with breast cancer. That he skimmed those bits to get to the serious news, considered the story too plebian.
Celebrity culture may be pretty vaccuous, but their struggle is a genuine tragedy and one that's moved most of the country. You don't have to like Rove's show much to know he's gone through hell, to have followed the story of that hell in at least some basic detail, to have put yourself in his shoes, thought 'what if I lost the anchor of my world, the keeper of my heart?'
His eyes, in the funeral photos, are the embodiment of hell on earth. They are filled with the anger we'd all feel with someone close torn away by something so random and unjust.
Beazley clearly wasn't all that moved, preferring to move on to read about his mate Murdoch's latest acquisitions in the business pages or what brilliant things his favourite nation the US of A was doing in a given week.
But, when she died, he still wanted to make a bit of hay. Well, the hay's on fire, Rudd's circling at last, and frankly that was just one misjudgement too many. Not the name error, but what it, in this context, tells the electorate about him.
Most of the media attention just seems to have focused on this as 'another Bomber gaffe'. But it was not just a gaffe, and it's so much more this time. And the public, who care a great deal about the Belinda and Rove tragedy, will see it for what it is.
Rudd, Gillard, your moment may arrive 12 months earlier than you expected...
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